Atomic enters stage left, moves to center stage.

It’s a simple script for a major ski industry player to enter a new niche. Just make a bunch of decent skis and sell them through a large established network of dealers. Atomic is the star of this play, and the North American skimo market is the stage.

How will it end? Who knows, but it will certainly be interesting to watch. The Ultimate 65 race ski can currently be seen under the feet of Kilian Jornet and other European standouts. We don’t foresee any translation problems with the design on this side of the pond. Arguments given below.

• Though it’s not a real stat, the dollars-to-gram ratio of roughly 1:1 is tied for industry lead.
• Poplar + Karuba wood core has excellent weight-to-rebound ratio, which is also made up.
• Carbon laminates do their thing, increasing the rigidity-to-weight ratio (last one I promise).
• All mountain rocker helps when encountering snow with a high 3D-to-2D ratio (I lied).
• Above ratios may lead to infinite number-sold-to-in-stock ratio.

Close curtain.

Update: Atomic managed to shave ~15 grams (0.5 ounces) off the Ultimate for the 2015/16 season, which earned it the WC (world cup) designation.